1960-1970s Pop Design Style
The psychedelic movement began in the mid 1960’s and had an effect on many aspects of popular culture. This included style of dress, art, literature and philosophy. The name “psychedelic” refers to drugs that were popular with the youth culture of the time. Posters for rock concerts tried to visually express the feeling of tripping out. The visual motifs of psychedelic art include Art Nouveau-inspired curvilinear shapes, illegible hand-drawn type, and intense optical colour vibration inspired by the pop art movement.
Use of abstracted curvilinear shapes, clashing colours, hard-to-read fonts. Rarely used in today’s designs, the trippy posters of the 60’s are the most easily recognizable contribution of the Psychedelic style.
To Recap, the main characteristics of the Psychedelic graphic design style are…
- influenced by the prevalence of hallucinatory drugs
- featuring abstract swirls of intense color
- curvilinear calligraphy reminiscent of Art Nouveau.
- intense optical colour vibration
https://www.onlinedesignteacher.com/2016/05/graphic-design-styles.html#late-modern
Peter Max
In 1962, Max started a small Manhattan arts studio known as “The Daly & Max Studio,” with friend Tom Daly. Daly and Max were joined by friend and mentor Don Rubbo, and the three worked as a group on books and advertising for which they received industry recognition. Much of their work incorporated antique photographic images as elements of collage. Max’s interest in astronomy contributed to his self-described “Cosmic ’60s” period, which featured psychedelic, counter culture imagery.
In 1967, Max solidified his place as a counter-cultural icon by designing the flyers for the second ever ‘Be In‘, a political gathering of mainly hippies in New York’s Central Park after the Easter parade on March 26, 1967.[6]
Max appeared on The Tonight Show on August 15, 1968.[7] He was featured on the cover of Life magazine‘s September 5, 1969 edition under the heading “Peter Max: Portrait of the artist as a very rich man.”[8]
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